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Marketing of Gaming

The Art of the Hype: Inside the Legendary “Believe” Campaign for Halo 3

Halo 3’s 2007 launch was more than a video game release—it became a cultural phenomenon, driven by one of the most ambitious and emotionally charged marketing campaigns in gaming history. The “Believe” campaign set a new standard for video game.

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Timeline History of Gaming

The 1950s – Tennis for Two

The 1950s: a time of poodle skirts, rock ‘n’ roll, and… video games? While most associate the birth of gaming with the 1970s, the seeds were planted much earlier in an unexpected place: a government research lab. Forget Pong—let’s talk.

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Timeline

The 1940s: Pre-history of Gaming

In the shadow of global conflict and technological revolution, the 1940s quietly laid the groundwork for what would become a multi-billion dollar industry. While the world grappled with the aftermath of World War II, a handful of visionaries were tinkering.

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