Your piece, “From LAN Parties to Global Arenas: The Evolution of Esports,” provides a compelling, well- The evolution of esports from intimate LAN gatherings to packed global arenas is a…
Read MoreSuper Mario Bros. 3 is a landmark in video game marketing, transforming a simple game launch into a defining pop culture event. Nintendo’s late-1980s strategy blended bold cross-media partnerships, targeted…
Read MoreHalo 3’s 2007 launch was more than a video game release—it became a cultural phenomenon, driven by one of the most ambitious and emotionally charged marketing campaigns in gaming history.…
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